Capture stunning full-frame photos and professional video with the Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 Lens. This powerful hybrid camera kit is ideal for photographers, vloggers, content creators, travelers, wedding shooters, and professionals who need excellent image quality, fast autofocus, and a versatile zoom lens in one package.

The Sony a7 III features a 24.2MP full-frame Exmor R BSI CMOS sensor paired with the BIONZ X image processor and front-end LSI. This combination delivers exceptional detail, wide dynamic range, strong low-light performance, and natural colour reproduction. It remains one of Sony’s most respected all-round full-frame cameras.

Included in this kit is the Sony FE 28-70mm f/3.5-5.6 OSS lens, a versatile everyday zoom lens ideal for landscapes, portraits, travel, street photography, and video work. Its Optical SteadyShot stabilization helps reduce camera shake for sharper handheld images.

Sony’s advanced autofocus system includes 693 phase-detection points and 425 contrast AF points, covering approximately 93% of the frame. Real-time Eye AF and subject tracking help keep people and moving subjects sharply focused.

For action shooting, the camera supports up to 10fps continuous burst shooting with AF/AE tracking, making it ideal for sports, wildlife, and events.

Video creators benefit from 4K UHD recording, HLG and S-Log profiles, microphone input, and clean HDMI output. The built-in 5-axis in-body image stabilization helps create smoother handheld footage and sharper low-light images.

Battery life is another major strength, with the NP-FZ100 battery rated at approximately 710 shots per charge, giving longer shooting sessions with fewer battery swaps.

Key Features

• 24.2MP full-frame Exmor R CMOS sensor
• BIONZ X image processor
• Sony E-mount lens system
• Included 28-70mm OSS zoom lens
• 693-point hybrid autofocus system
• Real-time Eye AF tracking
• Up to 10fps continuous shooting
• 4K UHD video recording
• 5-axis in-body image stabilization
• Dual SD card slots
• Wi-Fi / NFC connectivity
• Long battery life up to 710 shots

Ideal For

• Wedding photography
• Travel photography
• YouTube creators
• Vlogging
• Portrait photography
• Events coverage
• Street photography
• Hybrid photo/video users